A lot of fish singles dating
S., is one of the only top-ranked sites that allows members to not only register, but also to search and message for free, deriving more of its revenue from advertisers.
Due to the low barrier for entry this leads them to attract more casual daters.
While I commend POF for aiming to change their hook-up site perception, I am skeptical that this will shift their identity simply by shutting down the hook-up portion of the site.
Although POF isn't a beautiful site, it is functional and extremely effective.
Most of the features are still free, although this is changing as of March 2009 and December 2010.
However, as an online dating coach, I question whether the site was ever one that attracted relationship-seekers to begin with.
Plenty Of Fish.com, which holds the #1 dating site ranking in multiple countries including the U.